Our Journey

Smell's a bit like new kit season doesn't it? The new kit releases of the worlds biggest footballing clubs creates a bit of buzz, discussion and debate amongs the AKU team here and who better than our Head Designer Kui Mu (@kuirochamu) to...

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I’ve always heard the term “bittersweet moment” bandied about but it wasn’t until this weekend that I’d experienced it as a reality. As the AKU team and I were preparing to watch the first round of the Futsal Thai League, news spread...

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It's hard to believe that it was only this time last year when we hosted our first free futsal coaching session in Melbourne. We feel like we're always fighting for the right to say that our brand is more than our name,...

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Being an entrepreneur is close to being a magician. One minute there's nothing there, and then—hocus pocus—you turn a grain of an idea into a tangible entity. I genuinely live for that magic. Three years ago, there was no such thing as AKU, but...

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I'm no fashion expert, I'm a guy who is fortunate enough to create teamwear for thousands of athletes and teams around the world. I love seeing our kits on people and yes, people can wear their kits how they want. However, I've started...

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"Sorry boys, I'm going to give up the team, don't have time to run it anymore."I'm just going to go ahead and say it. Organising anything for a group of people more than one, sucks, which really makes all club administrators and organisers...

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