Our Journey

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The Women that Power AKU
“Who wants me to order bubble tea?” It’s 9:30PM on a Thursday and the entire AKU team have our regular weekly meeting in our studio, a humble 5 by 5 meter square room in a 70 room warehouse shared with artists, graphic...

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It all began in Singapore
To understand the AKU story, you need to understand my story, and mine began in Singapore, home of the chilli crab, clean streets and custom teamwear.  Some of my happiest childhood memories growing up were my trips back home in Singapore during the...

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How we signed a professional team
I'll always remember the first kit we ever created at AKU. They were friends playing in a social league and I remember pleading, almost begging for them to get kits from us. When I finally saw them wearing our brand, there was a feeling of relief...

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