Our Journey

I'm worried and anxious.No less than 2 weeks ago, our entire team was huddled in the Melbourne office for the first time in 2 years, celebrating the fact we'd achieved 70% of our 2019 revenue in only the first 10 weeks of...

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“Who wants me to order bubble tea?” It’s 9:30PM on a Thursday and the entire AKU team have our regular weekly meeting in our studio, a humble 5 by 5 meter square room in a 70 room warehouse shared with artists, graphic...

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To understand the AKU story, you need to understand my story, and mine began in Singapore, home of the chilli crab, clean streets and custom teamwear.  Some of my happiest childhood memories growing up were my trips back home in Singapore during the...

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I'll always remember the first kit we ever created at AKU. They were friends playing in a social league and I remember pleading, almost begging for them to get kits from us. When I finally saw them wearing our brand, there was a feeling of relief...

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Today I woke up to the news of the death of one of the greatest athletes of all time, Kobe Bryant. I'll be the first to tell you that I'm not the most active of basketball fans, with my association of the sport...

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“Hey man, did you know that more than 60% of small businesses stop operations within the first 3 years?” I really hate when people feed me that statistic. It’s January 2020, marking AKU’s 2.5 years but that milestone means little to me. I...

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